Website Evaluation Research

Designed To Maximize The Impact Of Your Web Site

Since 1998, Stander Research has pioneered the use of focus group interviews to assist major corporations in the creation and consumer evaluation of new web sites. Some of the benefits that clients have already realized through this particular research tool include the following:

  • Identification of specific text labels which are confusing or misleading to consumers as well as suggestions for alternative labels that are clearer and more appealing.
  • Uncovering the need for new graphic symbols or icons which enable consumers to more quickly understand and locate the information they want in the web site.
  • Creation of new strategies for increasing the downloading speed of graphic-rich web sites for consumers who have a PC with a slower modem.
  • Development of new ideas for improving the clarity of navigational bars so that consumers are less likely to get "lost" in cyberspace.
  • Determining which of several graphic techniques have maximum consumer appeal and usefulness.
  • Improving the content of the web site so that it contains the information which is most important to consumers visiting the site.
  • Assisting in the development of new interactive features for the web site.

Depending on the situation, this type of research can be done very early in the "concept" stage (before any web site has been created) or at a later stage where the client has actual "prototypes" of a web site available for consumer evaluation and testing.