Our President


David M. Stander

David StanderDavid Stander is the founder and President of Stander Research Associates and has been a marketing planning and research specialist for over 30 years. During this time, he has served as a marketing strategist to more than fifty of the nation's leading corporations and has conducted both qualitative and quantitative research studies in a broad range of product and service categories.

Some of his key management positions have included Manager of Marketing Research for Parke-Davis, a world-wide pharmaceutical manufacturer; Marketing Research Director for Ford & Earl Design Associates, an industrial design firm and Senior Vice President and Partner of Brand, Gruber, Stander & Company, a marketing research and new product consulting firm. Just prior to forming his own company, Mr. Stander was appointed Director of New Product Planning for the combined Warner-Lambert divisions of Parke-Davis and Warner-Chilcott.

David Stander received a B.A. in psychology from the University of Michigan and conducted his graduate work in marketing at Wayne State University in Detroit. Mr. Stander has been a frequent instructor of new product planning theory at seminars sponsored by the American Management Association. He has also served as a guest lecturer at the University of Michigan Graduate School of Business on the use of advanced qualitative research methods in marketing planning. In 1998, Mr. Stander was elected President of the Detroit Chapter of the American Marketing Association and was an active member of its Board of Directors for several years.
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